Image copyright Jerry Ghionis. All rights reserved.
by Skip Cohen
I started this series to introduce you to some of the most respected artists and educators in photography. Along the way each guest has shared their wisdom about business, photography, and ideas to help you build a stronger foundation as an artist.
Jerry Ghionis joins me on this new episode of "Why?" with a stunning image and a great "how-to" backstory, along with a sneak peek into the way his mind's eye visions develop. As I mentioned in my podcast intro, you'd have to have been in solitary confinement for the last few decades to not know who Jerry is, or at the very least heard his name.
He's one of the finest wedding photographers in the world, although I doubt there's anything he can't photograph. He's a leading educator, writer, and inspiration to so many photographers in the industry. But there's another side of Jerry that ties back to technical development.
He identified a need for a must-have portable lighting tool to push the edge of the creative envelope. Working together with Westcott he designed the Ice Light. The Ice Light was a key to the impact in the image above, and Jerry shares the insight into why and how the photograph was created.
Jerry needs to be on your radar. Everything he's working on, sharing and his teaching schedule are all just a click away! Click on the the image above to enlarge and view it in the SCU Lightbox!
The "Why" series is brought to you by...
Technology and consumer trends NEVER slow down. Think about how much the Internet has changed the way we share photographs. At the same time, think about how much communication has changed too, especially with mobile technology. In fact, the latest research shows that 82% of text messages are read within 5 minutes, but consumers only open 1 in 4 emails they receive.
Check out everything PHOTOTexting has to offer. There are so many different applications and ways for you to build stronger brand awareness, increase sales and expand your reach.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.