"Why?" with Andy Marcus

Images copyright Andy Marcus. All rights reserved.

One hundred and two artists ago I started this series because I was teaching a workshop and frustrated by the fact that nobody knew who Mary Ellen Mark was. That got me thinking about the importance of more photographers knowing the people who like the early pioneers have blazed a trail in this industry. As the project progressed over the last two years, I expanded the series to include young contemporary artists who are setting new standards for imaging.

Andy Marcus joins me on this new episode of "Why?"  I consider Andy covering both profiles of a trailblazer and a contemporary artist who is setting a standard for quality and creativity. 

Fred Marcus Photography was his father's dream. Andy took over the business, and today Fred Marcus Studio is over seventy years old and still in the same NYC location. While the business of photography has changed a lot in seventy years, nothing has changed in the importance of building relationships and delivering an outstanding product to the client.

Andy's been a leader in the industry throughout his career but now let's take it a step further. He never slows down in adapting to new technology, and that's where I consider him a contemporary artist setting the standards of service, quality and exceeding customer expectations.

"Why?" is typically about one artist, one image, and one backstory but knowing the diversity of Andy's business I wanted to share a couple of additional images, which are below. Click on any of the photos to see more of Andy's work along with the talented team of artists and videographers who have helped build Fred Marcus Photography!