by Skip Cohen
If you wander through the SCU archives you'll find posts covering virtually every topic in marketing. Sadly, too many of you are still pondering the meaning of life and your business. I want to take a different approach this Marketing Monday and give you another resource to build a stronger strategy for your business.
If you haven't checked out everything Marathon offers, you're overdue!
Yes, Marathon is a client, but I was working with them for thirty years before they became one of my sponsors. In the 90s, they printed my first co-authored book, Don Blair's Guide to Lighting and Posting Body Parts. I've been to their plant, spent time in their booth at various conventions, and worked together with their staff. I've followed their growth and expansion into offering some of the very best printed products and marketing support in the industry.
It all starts with a click on the red banner at the top of their home page. From there, click on any of the drop-down windows to identify each service/product they provide.
And in terms of specific support for the holidays - their BOGO program is going on right now. NO PROFESSIONAL PHOTOGRAPHER SHOULD EVER USE A STORE-BOUGHT HOLIDAY CARD! There's still time to create your own card featuring one of your images and, on the back of the card, your contact information.
And for your clients, nobody can help them create their family card better than you! Plus, with Marathon's BOGO, you can pick up additional revenue because of the savings. It's all just a click away on the banner below.
Here's the bottom line - from Bella Art Prints and Bella Albums to studio products, volume photo solutions, websites, their MAP marketing support to direct mail, and everything in between - they're ready to help. But even more impressive, and what I love most about Marathon is their ability to become your marketing department. They've got the expertise and the services/product lines to help you achieve a powerful finish to 2023 and, more importantly - set the stage to kick off the new year!
And if I still need to convince you to check out everything they offer, then pick up the phone and call them yourself. You won't be disappointed!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.