When Tamron Tells a Story...

by Skip Cohen 
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It's Tamron Tuesday, but I'm sharing the video below for several reasons. First, this is pretty exciting news for those of you shooting FUJIFILM gear. Tamron's expanded the 17-70mm F/2.8 Di III-A VC RXD Lens for FUJIFILM X-mount.  Second, Tamron's FLASH Sale includes the 17-70mm for Sony.

But third, is why I like to share these videos, and it's definitely about thinking outside the box! Pay attention to the story they've packed into just over one minute. Watch the video, and as you watch it, what if you told your story the same way? Great images, minimal text, good music - all in a marketing piece that becomes the lead-in feature on your website. Think about the storyboard as you put it together, showing you working with a couple of clients, the process, and the results.

And when you hit the Tamron page for the 17-70mm lens for Sony, you've got a selection of videos, all product related, but each slightly different in its approach. Again, short ideas relevant to how you might tell your story while at the same time putting great optics through their paces!

Meanwhile - the clock is ticking, and there are only a few days left to take advantage of the 14 lenses on the FLASH Sale. Just click on the banner to the right.

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