by Skip Cohen
It's Sunday, and as usual, I'm miles away from writing about marketing. Actually, I'm literally miles away from Florida and my home office too. We came back to Ohio for a milestone high school reunion, which once you get past thirty years, they all become a walk down memory lane...and the older you get, the slower the walk.
But being back where I grew up has profoundly impacted me - all as a result of the nostalgia brought about by simply being here. It's a beautiful but bitter-sweet feeling to look back and realize how much things have changed.
But the best moments came from being with our friends, "Hoss" and Melissa. Before the pandemic, we'd be here at least once a year and stay at their home. Each night there's an almost sacred routine of sitting on their back porch and sharing the backstories of our lives - both current and past. The laughter is often pushed to the max as tears roll down my cheeks. It got me thinking about how my Dad would lose control when something hit him that was beyond funny.
Life is too short, but if you don't learn to cherish the past, you can never appreciate your ability to savor the present. And here's my point - today's smiles are tomorrow's most valuable memories. You can't slow down the clock, but you can make sure you don't miss a minute of being in the present. And those long, poignant views in your rearview mirror help you to appreciate the journey yet to come.
Wishing everybody a day to kick back and spend time with the ones most special in your life; make a few new memories and start writing the next chapter of backstories for your own walk down Memory Lane years from now. As always, go for those long eleven-second hugs, and don't waste a minute worrying about what you have to do tomorrow.
Happy Sunday...or Monday if you're on the other side of the world!
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