What's in a name? Everything...

It's rare that I talk about anything related to advertising of virtually any product. However the artwork above is pretty unique.  I'm getting to know the crew at Breathing Color, along with their products and  I want to share what I'm learning.

All papers and canvases are NOT created equal. While the image above is from their new packaging, it's one of the few times I've seen any manufacturer give you solid examples of what makes their products different and better...Resolution, Dmax, Color Gamut and Metamerism...and you can throw in one more, their archival quality. 

Even more impressive is the list of photographers who contributed: Seth Resnick, Victor Beer, Michael Gilbert, Bill Atkinson, Vern Bartley, Marcus Bell, Andy Katz and Parish Kohanim. Eight of the finest artists in our industry, all using Breathing Color media products.
 
Last week I was in Austin, Texas and had a chance to spend a few hours at Breathing Color's new facility. It's incredible, as is the dedication and enthusiasm of their staff. This is a group focused on making sure photographers have only the very best printing material.  Their chemist and color scientists are constantly reviewing the specifications of their products to make sure they match up with digital technology.

I know this sounds like an infomercial, but you're working to create the finest images of your career...why would you compromise the final presentation to the client?  Adam Hill, VP of sales really put it best when we met...

                                                                "We want to make you a bad ass print maker!"

Breathing Color believes in education and helping photographers raise the bar on the quality of their work. You're going to be seeing and hearing a lot from them here at SCU. In fact, check out the new podcast with Tim and Beverly Walden. They talk about the importance of never compromising on quality including their images as well as relationships with clients and each other.

                   Click on any image above to visit the Breathing Color website and check things out for yourself.