My guest on this new episode is Dr. Joan Whitman Hoff a college philosophy professor, author and yes, she’s worked photography into her resume working with her husband, Stephen. Both Joan and Stephen were at ShutterFest in April, participating in a wide variety of different programs. What got me most excited about this podcast was the topic of ethics and Joan is an expert on the subject. She has been instrumental in helping organizations establish ethics boards and has taught numerous courses on the college level. From Business Ethics (Grad and Undergrad), Ethics in Health Care (Grad and Undergrad) and Environmental Ethics, just to name a few, the timing couldn't be better to talk about ethics in photography. I don't profess to be even close to the same level as Joan on the topic, but I am just as passionate about it. In the last few years, as more and more new photographers join the industry, I have seen some serious challenges under the topic of ethics. The challenges include the need for a better understanding of the importance of building trust with you clients, delivering what's been promised and even more basic, defining the true meaning of the word "professional". I hope you'll take the time to listen to this podcast and then read Joan's first guest post on the subject, also posted this morning. (Just click the link below.) There's a lot of food for thought here and as an industry, constantly changing because of technology, social media and new artists, it's long overdue for some attention. Note: Interested in finding out more about Joan or contacting her directly? You can contact her through her Website, Facebook or LinkedIn As always, a big thanks to Bryan Caporicci and Rob Nowell, founders of SproutingPhotographer.com for their support to the industry and Weekend Wisdom.
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