by Skip Cohen
Over the years I've repeatedly seen photographers, as well as manufacturers, change their advertising because they were tired of a specific ad.
A great ad gets dropped because the manufacturer was tired of looking at it. What everyone forgets is how many times you have to hit a consumer before they remember your ad or your product. Often there are still thousands of people out there who haven't seen the message.
Years ago there was a professional photographer who changed her logo three times over three years because, "I'm tired of it!" Meanwhile, every time she was starting to build up brand identity and a little momentum, she pulled the plug and essentially started over. All because she was tired of the logo - but her fans weren't and neither were all those people who had never seen it before.
It's a great thought for those moments when you have a little down time this weekend - if you're thinking about creating a new look to your branding, seriously consider how much exposure you've given your brand to date. Maybe it's time to make a slight change in your approach to the market, but then again, if you're doing it only because you're tired of it - remember you're not your target audience.
Illustration Credit: © OutStyle - Fotolia.com
Two Weeks to