Video, Photography, Griffin Hammond and the NEW LUMIX S1

Click to visit Griffin's website and start raising the bar on your video skills!

For the last ten years, the line between photography and videography has gotten thinner and thinner. Many of you are now shooting both still images and video, most often with the same camera. I know with my own images, working with any of Panasonic's LUMIX cameras, I switch back forth with the push of a button.

That works fine for me, but remember my business is based on the educational side of marketing and business. I don't make a living as a photographer, but most of you do! I'm very excited to be sharing two great videos in this post - both featuring LUMIX Ambassador Griffin Hammond.

"Griffin Hammond is a documentary filmmaker in New York City, known for producing DIY filmmaking tutorials for indie filmmakers, and his award-winning documentary Sriracha."

In the same way, so many of you have taken workshop after workshop to build a strong skill set in still imaging; it's time you did the same in filmmaking. I'm hoping you'll spend the next few minutes ( 3 1/2 to be exact) and watch the short film above. Pay attention to how Griffin tells the story. Then drop down to the video below and check out the newest member of the LUMIX family, the S series, and you'll have a better understanding of the gear he used.

If you're headed to WPPI later this month, Panasonic along with the LUMIX Ambassador team will be sharing the excitement of the S series with twenty-six different short programs in Booth 934. It's an opportunity to check out how this new full-frame camera continues to set the standard for technology and reenforcing the LUMIX tagline of "Changing Photography!"  

There's a great expression from the old west, meant to evoke the image of a town having a new sheriff come to power and shake things up..."There's a new sheriff in town!"

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