Use Your Network and STOP Flying Solo!

At times our own light goes out and is rekindled by a spark from another person.
Each of us has cause to think with deep gratitude of those who have lighted the flame within us.
Albert Schweitzer

by Skip Cohen

It's Marketing Monday, and I'm taking a different route than usual on marketing, but hopefully, you'll see the connection. 

While searching for some great quotes for my tweet stream this week, I ran across the one above. It got me thinking about my appreciation for so many people who have contributed to keeping my "spark" alive for our industry over the years. Then, as I mined through the layers of so many different business challenges, I started thinking about my human sounding boards. You know, those people you bounce ideas off and contribute to whatever you're doing down the road.

Sadly, the days go by much too quickly, and we forget all those people behind the scenes who have influenced the paths we've chosen - even in decisions regarding marketing and growing our business.  That brings me right to today's short post.

As you're creating your plans for 2023 and how you're going to build a stronger business and increase revenue, pick out a few of those key people in your network. Use their ability as sounding boards to bounce ideas around. They know you, as well as your short and long suits. Plus, you'd be surprised at the ideas they might have to rekindle and ignite the spark you need to tackle something new.

Great marketing plans are rarely if ever, developed in a vacuum. They need to be viewed from different perspectives, and most of us already wear too many hats. You need other viewpoints, and none are better than those you respect the most in your network.

When developing new ideas, you never need to fly solo!