This post is the fourth segment in "Unplugged." I'm following the general outline from my program at this year's ShutterFest, and staying unplugged to hit some key points about your blog..
Too many of you have a blog simply because somebody told you needed one. You haven't spent any time thinking through what you want to do with it. First, let's talk about what your blog is.
Your blog is about your heart, while your website is about the products and services you sell. Your blog helps extend your reach and by building readership, you're also building followers. But, you need to be careful. A well-done blog can help build your business and your brand, but take too many shortcuts or simply be irrelevant, and a bad blog can seriously damage the growth you're working so hard to build.
Photo tips for Mom
Photo tips for kids
Great places to photograph
How to hire a photographer
Your favorite charity
Important camera gear
Technology update – be a resource
"If I can see the world through my client's eyes, then I can sell my client, what my client buys."
This is much more than just putting yourself in their shoes. This is about understanding what their interests are; how they need help, and what do they need to know to make them more active in the imaging world. You need to understand everything about them.
Always remember your readership. For most of you that means "Mom". Women make 98% of the purchase decisions to hire a professional photographer in the portrait/social categories. With every blog post you have a chance to share a little more about yourself and show your passion for photography.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.