With Memorial Day yesterday, like many of you, I didn't follow my normal routine and enjoyed the day with good friends. However, just because it's Tuesday, doesn't mean I can't stay with my weekly Marketing Monday theme!
Following the general outline from my program at this year's ShutterFest, I want to stay unplugged, and let's talk about your website! This is the third component in the Unplugged series.
In today's market, your website is the equivalent of a bricks and mortar business ten years ago. It's your storefront and for many consumers, their first introduction to who you are and what you're offering.
Here are some key points, so you don't disappoint them!
You can't be in business today without a website, but you need to make it an experience. In the same way people like shopping at a particular department store, it's up to you to decide if you want to be Nordstroms or Kmart!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.