 A couple of months ago Profoto announced the new B10. Once again they created their own little paradigm shift by expanding what photographers can do with light...anywhere! Going back to my Hasselblad days, I spent a lot of time in Scandinavia, but never enough time in Norway. I'm excited to share the video below. It not only features the work of Frøydis Geithus but demonstrates the portability of the new B10 and the potential to control the light at any time of the day and in virtually any environment. Frøydis is hiking through the mountains of Norway without any restrictions on her creativity. There's a lot of good content in this video, and as always, Profoto does a great job in sharing her images and each "recipe" along the way.  Image copyright Frøydis Geithus. All rights reserved.  One of my favorite segments in the video was the clip where she's got her subjects in the mountains, and it's well into dusk. Nothing slows Frøydis down. I grabbed a screenshot just to show the freedom the B10 gave her to merely be creative. She's working in the dark! I also appreciate the way Profoto has been sharing the gear used with each image. They're not only the leader in lighting technology but often in online education. You can learn so much watching other artists work, regardless of their subject matter or where they're working. Click on the image above to visit Frøydis' facebook page. She's photographing all over the world and shares a lot of great images.  Isn't it time you visited a Profoto dealer or rental house? Take the B10 out for your own test drive and you'll immediately understand what all the buzz is about! Just click the banner below to visit the Profoto website for more information. 
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