by Skip Cohen
It's not only Marketing Monday, but as Walmart, Amazon, and even Canon launched their holiday specials last week, gift-shopping and holiday urgency has started earlier than usual. Why? Because retailers figured out there are six less actual shopping days between Thanksgiving and Christmas this year. *Poof* The world has gone mad with a rush to get great deals!
Well, the good news is - with the rush to start shopping early, that means more time for you to have an impact on your target audience. And, being Marketing Monday, here's a list of things to think about to help make your presence more recognized and be a leader in service through the seasonality of the fourth quarter crunch.
There's a saying I heard years ago that's been modified numerous times by writers over the years. I still like this one:
If you do what you've always done, you'll never get more than you ever got!
Skip's Holiday Resource Center
I didn't want to turn the post above into an infomercial, but SCU has some outstanding partners and friends.
All of them focused on helping you through the holiday season!
Their links are below:
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.