Time's Flying By - Are Your Ready for 2022's Seasonality?

by Skip Cohen

​As I write today's post, I'm back in my hometown of Painesville, Ohio. While it will eventually tie into your business and marketing for the fourth quarter, time is the topic.
 
We're back for a high school reunion, but being here after being away for so many years, it's impossible not to get reflective. I remember as a kid, my grandmother talking about how fast her life had gone by. Well, here I am, now her age back then, and I'm trying to understand where the time went.
 
I continue to have an incredible life, so my reflections are more like Rip Van Winkle waking up to find the world changed than anything resembling regret. I simply can't believe how fast time has gone by.
 
But the physical proof, beyond aging and my memories, are the photographs Sheila and I have. Old friends from our childhood are really "old" friends at this point. And that tree my Dad planted at the old house is now thirty feet high and shading most of the backyard. Repeatedly one of us mumbles, "OMG," as we drive by some community landmark. All the while, we've got the photographs to prove that things were different back then.
 
And here's where marketing hits in today's post – because of the pandemic, there's a greater sense of family in the world that we haven't seen since I was a kid. That's what all those old photographs captured – a time when life was slower, less complicated, and the focus of life was more on family and friends.
 
Throwback Thursday posts you share of old photographs, remind your audience that today's photos are tomorrow's cherished memories, and you're the magician. You've got the ability to stop time. You've got the power to capture and create memories for your clients this holiday season that will live on for years to come.
 
Since time doesn't stand still, NOW is the time to lock in your planning. Stop procrastinating and burning the clock – think through your approach for the fourth quarter. Stop for a second and think of something you said you would do this year and still haven't completed. We all do it – and suddenly *poof* we're out of time. So let's end the mañana routine and start to build what you need.
 
And if you're stuck with putting together a game plan – I keep offering to be your sounding board, but rarely does anybody ask for help. I live vicariously through your entrepreneurial spirit – and you've got a free coach right here. But I can't help if I don't know what you want to do.
 
So, before you run out of time, let's see what we can do to make 2022 one of your biggest and best holiday seasons ever! Just IM me on Facebook.