There's an incredible amount of helpful content on the WestcottU site. And it's all FREE.
It's "Wednesdays with Westcott," and I found the perfect piece of inspiration and support for a lot of you! Scrolling through, I found a topic that speaks to the help, so many of you need - product lighting. Now, before you roll your eyes, and suggest I don't know what I'm talking about because you don't do product shots and you're not a filmmaker.
Let's use wedding photographers as an example. I love going through the list of specialties to find out what everyone in each of my workshops is doing. When I ask about tabletop work, there are almost no hands that ever go up. Yet, wedding photographers have the toughest of all table-shots to get - the wedding take. And, what if the bride is using her great-grandmother's engraved cake knife and she wants the detail?
Then there are those of you who like to share product shots on your blogs as both still images and video. For example, coming up to this year's holiday season, you want to show a new frame line, albums or presentation boxes from a company like PhotoFlashDrive. (Note, I love their products to completely upgrade your client presentations!) You need to show these products with the same professional look you're working hard to achieve in all your work.
Tips for Capturing Tabletop and Product B-roll
This video was inspired by seeing how some of our favorite content creators have been using Flex LED mats in their production workflows. Whether doing an unboxing or creating a cooking channel, compact Flex light are awesome for creating a professional set even in the tightest of spaces. For this setup, we used a few Flex LED lights along with a variety of modifiers to create multiple lighting setups for a standard tabletop b-roll shoot. But before we got started, there were a few things we needed to prepare…
After we got our environment ready, it was time to begin placing our lights. When shooting tabletop b-roll, there were a few questions we had to keep in mind while setting up.
These things will typically be determined by the products that you’re shooting. If the items are extremely shiny, dark, or reflective, you’ll need to be aware of reflections as well. Shooting with a monitor is extremely helpful in this case, allowing you to see the finer details. Here, we were shooting on an A7III with HLG2 into an Atomos recorder using Kit and Gamma Assist.
For the shot above, we placed a Flex 1x1' Bi-Color mat in a China Cube overhead. This created a very soft key light. We used blocks on each side of the cube to flag the light off of the background and edges of the table, keeping the focus on the products. This light was set at 4500k.
Then, we added an edge light and back light to add some contrast. The back light, a Flex 1x1' RGBW set to a bright blue tone, was softened with a hard diffuser and mounted below the the table with a QR Mount. We placed an egg-crate grid on this light to really direct it onto the wall. This light reflected back onto our products slightly, acting as a subtle edge light.
Don't forget everything you buy, when connecting to any product from an SCU blog post or through the door to Westcott below puts 10% of your purchases in the funding for Now I Lay Me Down to Sleep. As a Westcott affiliate, SCU keeps no commission but for the rest of this year, directs it to one of the industry's most recognized nonprofits.
Westcott never slows down on their efforts to help photographers raise the bar on their skill set and capture the very best in imaging. And, their YouTube channel is packed with great content plus a never-ending flow of inspiration on the WestcottU site!
ClickCon 2020 Circle the Dates!!
It's rare that a first year conference has the power that ClickCon brought to the industry this past August.
The dates have been announced for 2020 at the Palmer House in Chicago. August 11-14!
What a kick!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.