by Skip Cohen
While parts of this post are out of the SCU archives from many years back, with the challenges created by the pandemic, it's even more relevant today!
There must be a hundred quotes we've all read related to determination. Most of them talk about falling down and how quickly you get back up or some facsimile. The more you read the more trite they become. For whatever reason, this one really hit me hard:
"How you think when you lose determines how long it will be until you win."
Let's call "losing" what we're all feeling with today's challenges and everything outside our control. Although I'm hearing some excellent stories about things coming back, business pretty much disappeared for the last few months.
All of us went into the new year with the usual optimism, anticipating a year of growth for the business, new friendships, and opportunities to expand our networks. WPPI in February was the last live conference any of us would attend for a long time. Like deer caught in your headlights, we simply didn't know what to do!
Here's the critical issue - it's entirely appropriate to be frustrated over everything that's happened. It's been a constant emotional energy drain, but what's wrong is giving up. It's mid-September, and we're about to go into the seasonality of the fourth quarter. You don't have time to be gun shy in today's environment.
Here's are some ideas to start thinking about:
Last but not least, do what you need to feed your own heart and soul. Take this weekend and be a slug, if that's what you need. Build up a little energy to tackle a more positive attitude. Pick up the phone and call a good buddy. Get involved in your favorite forum on Facebook with other photographers. Look for partnerships to promote multiple products, like a photographer and florist working together this holiday season.
I'm not suggesting it's going to be easy, and this isn't about me being one of the industry cheerleaders. Business will come back, and as long as it might take, people are still in need of your help in capturing memories and sharing them!
Good things come to those who believe.
Better things come to those who are patient,
and the best things come to those who don't give up.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.