by Skip Cohen
A few years back, Bryan Caporicci sent me a copy of Scott Stratten's book, Unmarketing with its subtitle,
"Stop marketing and start engaging!"
It's one of my favorite business books, and deserves a place on every business owner's bookshelf. Nothing beats your most powerful tool to build your brand, and succeed in business than relationship building!
If you've had an interest in growing your business into senior photography or your already a veteran in senior portraits and you want to build a stronger presence, it's time to check out PhotoTexting. Prime season to reach seniors is RIGHT now. And, there's little that beats a strong senior rep program because it's about relationship building with both the students and their parents — making it easier than ever is PhotoTexting, with dozens of short videos to take you through each step of the way. Combined with their programs, and customer support, for the price of a cup of coffee you can get started. It's a no-brainer.
Technology keeps changing. How we communicate changes every day. Consumer trends are a nonstop moving target. From cyberspace to mobile technology, your reach as a business owner matches the power that only magazines and newspapers had just a few years ago. But the one consistent component for success in business that's never changed, and is stronger than ever today, is the importance of relationship building.
In the same way, I've talked in past posts about artists today having the most creative tools in the history of photography - you've also got the most marketing tools! It's worth two minutes of your time to watch the video below and then visit PhotoTexting.com and check out all the benefits of their Senior Rep Program.
Think about the new year that's fast approaching. Here's an opportunity to expand and grow with a solid goal to make 2020 your best year in business yet!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.