by Skip Cohen
For the last two Fridays, I've shared easy to do ideas to help you build a stronger and more efficient business. Nothing is rocket science, but it does take time and a little attention to detail.
Here's the challenge so many of you have: You simply don't respond fast enough to people who contact you!
"Responding quickly to your customers will grow your business. A study of more than 500,000 interactions found that customers are willing to spend more with a business that responds quickly to their enquiry. Simply put, a fast response generates higher revenue."
Here's the bottom line: The faster you respond to customer inquiries, the greater your ability to exceed expectations and in turn, grow your business. The first step is to build the infrastructure for responding. Then, build a system so all emails and calls always get the fastest possible response time.
If you need to, bring in a backup person. It can be as simple as a family member or an associate who tracks incoming email and voicemails. The point is getting back to people quickly with a personal response, not an auto-reply.
Nothing is rocket science, but it does take discipline - it's all about building strong relationships, and it starts with a fast response time.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.