by Skip Cohen
Wrapping up the week, I always try and hit you with something to think about over the weekend. I try and keep it simple with a suggestion to focus on one unique aspect of your business. Here's an easy one - let's clean up your galleries.
Several times over the last few weeks, I've been looking at the galleries of different photographers while I had them on the phone. Each time they've apologized for their galleries and website being outdated. This is such an easy fix; it all starts with your mindset. Remember, procrastination is NOT a marketing strategy!
Here's the bottom line - Your home page and galleries are the two most valuable pieces of cyberspace real estate you own! Don't waste the opportunity for new clients when somebody walks by and looks in the "window!" It's all about the experience of visiting your business and liking what they see.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.