by Skip Cohen
When the pandemic hit in 2020, and we had to hunker down, we all had to change how we were doing things. That was especially true with every business. Unless you worked for Zoom, revenue slowed down dramatically. Every manager had to look at what they could cut back on expenses and survive. The pandemic forced everyone to be more disciplined. So, what happened to the discipline?
It's mid-August, and fall seasonality is right around the corner. It's a relatively slow time of year with nothing particularly unique - no holidays, vacations ending, and kids returning to school. Labor Day is coming up, officially marking the end of the summer. It may be slow and a nondescript time of year, but it should be anything but slow for building a list of ideas to bring 2023 to a record-breaking close for your business.
Need help with ideas? Start with a call to your lab and just ask, "What's new?" From prints to albums to metal prints and even canvas - find something new and stop offering products that could put a rock to sleep. Let's raise the bar on your game! Even canvas is still a product most consumers haven't seen. We might be tired of canvas, but the public isn't.
Here's the bottom line - the forecast for your business as a photographer and artist couldn't be more predictable if you keep procrastinating. So, take a couple of hours and scribble out some plans to bring 2023 to a strong finish. You're the only one who can create the excitement!
And if you're stuck on ideas - you know where to find me.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.