Time to Clean Up and Better Utilize Your Database?

by Skip Cohen

I wish it was mandatory for EVERY small business owner to pay more attention to building a stronger brand based on exceeding consumer expectations. So many of you underestimate the power of exceptional service, not just to create a more substantial business but to sustain it.

This is a short post in the continued series of Friday cleanup ideas - One of the very best tools you have to make 2023 your best year yet is your database of past customers.

A few years back, I stumbled upon groovehq.com. It was packed with statistics supporting the importance of Customer Service. And how it was presented made so much sense - unlike statistical sites that could put a rock to sleep. For example, I pulled three key points from their information:

• Everyone is always in search of new databases to grow their business. Too often, you forget the goldmine right at your fingertips with your past clients. Selling to a happy existing customer is fourteen times easier than to a new one!*
• Customer retention is essential. Your past clients should be part of an ongoing network you work hard to support because they're already believers in your skillset, and they can increase your profitability. A 5% retention of past customers can increase profit by 25-95%!*
• Revenue growth is directly related to happy customers who recognize excellent service; 86% of customers will pay more for better service.*

There is NO substitute for excellent service, and nothing will improve your brand more. It's about more than great products and on-time deliveries but the entire customer experience. It starts and ends with you!

How can you exceed expectations and make yourself habit-forming?

*https://www.groovehq.com/blog/