by Skip Cohen
I wish it was mandatory for EVERY small business owner to pay more attention to building a stronger brand based on exceeding consumer expectations. So many of you underestimate the power of exceptional service, not just to create a more substantial business but to sustain it.
This is a short post in the continued series of Friday cleanup ideas - One of the very best tools you have to make 2023 your best year yet is your database of past customers.
A few years back, I stumbled upon groovehq.com. It was packed with statistics supporting the importance of Customer Service. And how it was presented made so much sense - unlike statistical sites that could put a rock to sleep. For example, I pulled three key points from their information:
There is NO substitute for excellent service, and nothing will improve your brand more. It's about more than great products and on-time deliveries but the entire customer experience. It starts and ends with you!
How can you exceed expectations and make yourself habit-forming?
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.