by Skip Cohen
The pandemic has turned photographs captured only a year ago into valuable "throwbacks," but today's post is truly a collection from the good old days. It was 2005 and the twenty-fifth-anniversary celebration of WPPI.
GraphiStudio had a great idea of producing a day-in-the-life of WPPI album. The albums were stunning, as four different photographers, working independent of each other, captured their story of the convention each year. They were given no guidelines except to capture memories.
I grabbed a few favorites for today's post, but it's not just about Throwback Thursday. Memories like this, while they're a fun look in the rearview mirror, they're an opportunity to look forward. None of us know what the first convention will be when we feel safe again, but there is finally light at the end of the tunnel.
I'm hearing stories of business starting to pick up in various parts of the country. We're also headed into the second biggest seasonality of the year with Mother's Day, graduation, and Father's Day. Now is the time to be blogging about the importance of family portraiture and capturing those special moments. Use Throwback Thursday as a marketing tool to help remind your audience of the need to grab new memories!
That means you need to be ready. I'm not suggesting it's easy, but too many of you have pulled away from your business and simply shut down. Now is the time to be boosting your skill set and keeping in contact with your customers and community. As I've written so many times over the last year:
"Hunkering down is about your health, NOT about your business!"
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.