by Skip Cohen Everyone is familiar with the 7:1 ratio when comparing a dog's life to a human's. Well, I'm starting to think something similar applies to "pandemic months." So, while this group shot was from July 2015 and only 5 1/2 years ago, it feels like twenty! Here's the short backstory - for many years, Marathon did their MAP Getaway, a three-day program for members of the Marathon Advantage Program. It was one of the best workshops I've ever attended with a fundamental concept for its foundation - sharing new ideas in marketing, business, and even technical skills. It was a great program and one of those events where everyone left with new friends and ideas on attacking the challenges in running a stronger business. While the MAP Getaway is no longer an annual event, Marathon's support is still available. "Along with discounted prices, you have the ability to get your marketing help when you need it. You can ask any of our knowledgeable staff basic marketing questions and if you need a little extra help, our experienced Marketing Advantage Program Director and Educator is available via email and appointment." Here's one of the most significant benefits: Most of you are small business owners. You don't have a big staff or a lot of depth in the support you need to keep growing your business. Even in the pandemic, there are so many things you can be doing to maintain a strong presence in your community. Marathon has the ability to expand your marketing presence. Need a little more information? Just click on the MAP thumbnail. And whether you decide to learn more about the program or not - it's Throwback Thursday! Take the time to find some of those old photographs from great times in the past. At the very least, they'll make you smile.
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