I'm not even sure of the year, but best guess puts this around '96. It's the Hasselblad sales force after they won a trip to Sweden. This was taken somewhere up north as we headed to Lapland. The trip included some incredible memory makers, including white-water rafting just north of the Arctic Circle.
However, like every Throwback Thursday post, there's always a story that goes beyond the image. I've written a lot about my good buddy, commercial photographer, Nick Vedros, over the years. Well, Nick has his very own super hero pose and somewhere along the trip we all posed for a Vedros moment.
Sixteen years later, Sheila captured me, Tony Corbell and Nick in that same pose at PPE in New York and there's another reason why Vedros is a legend, beyond his amazing skill set. The guy just keeps making us laugh!
This is also one more example of the importance of printing images. Had this been on a disk somewhere, it would have long been gone. The top image was shot on film, while the bottom is digital - but either way, do you know where all your best memories are stored?
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.