I've written more than once about the potential for Throwback Thursday to be a marketing tool on you blog. Well, here I am once more.
Remember, women make 98% of the decisions to hire a professional photographer. So, you have to remind Mom her kids are growing up and every day they change. Nothing flies faster than time - and once a moment is gone, we never get it back!
I found these three classics in an album my folks had put together of portraits when I was a kid. I guess these are about age two, five and twelve. While we have tons of snapshots and slides taken over the years, the professional portraits of everyone in the family are the biggest show-stoppers.
Throwback Thursday gives you a chance every week to pull an image from your personal archives, whether it's an image you might have captured for a client years ago or an old image of you or your kids. It's a terrific way to remind your customers that it's time for an updated family portrait!
The bad news is time flies. The good news is you're the pilot!
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.