We've all seen the impact of the Internet and the way it's changed the way we share images, exchange information, build friendships and expand our reach to a global audience. But, I'm still surprised at the number of photographers who don't take full advantage of the Internet's educational potential.
Understanding lighting is one of the creative skills that genuinely separates the amateur from the true professional. It's a dead giveaway when an artist refers to themselves as a "natural light specialist." In other words, they've chosen to not learn more about lighting.
Profoto has never slowed down in their efforts to help photographers raise the bar on their skill set and capture stunning images. At the top of great artists who understand lighting is California based wedding photographer, Michael Anthony. He doesn't compromise on the quality of anything in his life, including his images and relationships with clients.
I hope you'll take the next five minutes and kick back and enjoy this short video. Just like this video, Michael and Jennifer exceed the expectations of their clients. And, keep in mind they both changed careers from law enforcement and nursing to start a career in professional photography. They've made sure they understand every aspect needed to capture incredible images and build a successful business.
"Light is the essential component in storytelling."
This video is part of Profoto's Inspiration Series and one small part of the company's support of Internet education.. Click on the image at the top to link to the complete blog post about the shoot and then make sure Profoto's blog and their YouTube channel are both on your radar. And check out Profoto's Off-Camera Flash System full collection of light-shaping products with a trip to your Profoto retailer or rental house!
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.