There's Nothing More Precious Than Time

Time flies when you're in the place you're meant to be.
Anonymous

​by Skip Cohen

It's Sunday, and as ALWAYS - I'm jumping the rails and going off track from business and marketing. But as usual, hopefully not far from something you can identify with.

I'm amazed at how fast time flies. Losing one of my very dearest friends this past week, Duncan MacNab, I found myself looking back on so many incredible memories over a thirty-five-year friendship - and they seemed to have happened in a blink of an eye. This is why I love our industry. All my photographs are now cherished mile-markers along life's journey. But today's post isn't about missing a good buddy.

We all know the line about time flies when you're having a good time. The older you get, the faster it all seems to go by. But I've also noticed a lot of influence from the outside world speeding things up:

• A week ago, Costco had an entire aisle of holiday decorations, including Christmas trees!
• The number of catalogs is now running 3-6 daily in snail mail. The world wants us to order earlier each year as every company fights for our attention.
• The ads coming up on my Facebook notifications page have increased dramatically, and it's everything from watches to clothes to lobster tails. I get that FB tracks everything I've ever looked at, but I didn't realize how much it caught my attention until it was presented.

Then there are things in our own house that contribute to the hands of the clock spinning even faster. The puppies turned three this summer - just like watching your kids grow - we don't know where the time went. And we're already planning our trip to Nashville in January for IUSA and thinking about so many friends we want time with, and the list goes on and on.

But the true measure of how fast time flies might be finally watching Game of Thrones. We were out of things we wanted to watch, and our kids had given us the 8-volume set of DVDs. We never got into the series initially, and today we'll start season seven. By Wednesday, when our favorites come back on the air, we will have completed all 80 episodes in just two weeks!

It's not bad that time has flown by - just that it goes so fast. There's nothing more precious than time, and there's no way to slow it down. You don't have to do something every minute of every day, and it's okay to kick back and daydream. Getting off-track a little and bringing in another topic today - daydreaming is simply advanced planning.

Day dreaming heals the heart, soothes the soul
and strengthens the imagination.
Richelle Goodrich

And here's my point - you can't stop the clock. But you can make every minute count and that doesn't mean you have to change the world. You just need to sustain things that make you happy. So whether it's for your own soul right now or building a stash of memories for the "winter,"  take the time to day dream when you need it. Enjoy every minute with those people most important in your life. Go for those eleven-second hugs I always write about and now and then do a random inventory of great memories, people you miss and everyone who's helped make you who you are today!

Happy Sunday...or Monday if you're on the other side of the world.