Last week I wrote a post where I took a shot at the Yellow Pages, believing the only thing they're still good for is getting your kids to the dinner table when you don't have a high chair. Bruce Berg wrote the comment below. Since most of you don't follow the comment trail on very many posts, I wanted to share it with you.
Bruce Berg said: Great article Skip. I have eschewed yellow page advertising, but NOT the listing.
Why? Earlier this year I had an older couple hire me for the 50th anniversary portraits. How did they find me? Yep, the yellow pages. Total sale $1006.
A month later, a woman from a town 50 miles away who is in her early 30's hired me for her Pin-up portraits. I was shocked to learn that she found me via the yellow pages-as there are so few photographers in there anymore. Her sale was $840.
So I would say...its worth it to have a listing in the local yellow pages, obviously they are used for more than elevating little ones!
I still think it's a reach, but you can't argue with Bruce's success. While I like to believe the whole world is Internet savvy and rarely uses the phone book, the reality is we're not all there yet. Depending on your market it just might be worth taking a look at Yellow Pages advertising. Go figure.
Photo Credit: © Graça Victoria - Fotolia.com
ClickCon was AMAZING!
It's rare that a first year conference has the power that ClickCon brought to the industry last week. Great speakers, a busy trade show and 1300 attendees loaded with a passion to learn and grow. Put the show on your radar so you know the dates for 2020 when they're announced!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.