The Value of Photographs

This is what I like about photographs.
They're proof that once, even if just for a heartbeat, everything was perfect.*
Jodi Picoult

by Skip Cohen

It's Halloween and what would have been my Dad's 101st birthday. But my post isn't sad, and it's not about missing him. Into his nineties, when he passed away, I used to say how lucky I was to be my age and still have my Dad around, plus enjoying all our time together. He had all his faculties right down to the wire.

What today's post is about is the value of photographs. Many of you, as a result of the stress and challenges in building your skillset and business, have forgotten the treasure you provide to every client - your ability to capture their memories!

Before writing today's post, I took a short walk down Throwback Lane. Old photographs of my Dad brought him back to me, even if just for a few minutes. The memories, and in turn, the stories I shared with my wife, made me smile. I could hear his laugh in the back of my mind, and one story led to another as each photo brought another memory to the surface.

Here's my point - as a professional photographer, you're a magician. You can stop time. You capture intangible memories, and turn them into tangible moments that people can hold in their hands for a lifetime! That's an incredible responsibility, and it's all coming out of the trust each client puts in your skills.

As we go into the 2023 holiday season, never compromise on the quality of your work. Deliver the very best to every client. Make yourself habit-forming and exceed expectations with every click of the shutter!

And, oh yeah...Happy Birthday Pop - sure do miss you!
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*I know I've promised numerous times in the past to stop using this quote, but there isn't one better when it comes to describing the value of photographs!

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