The Seasonality Countdown in Photography

Through the pandemic what have grandparents missed the most? Their families!

by Skip Cohen 

There's nothing new to write about or share following everything I've written over the last few weeks about seasonality. So this is just a you-snooze-you-lose reminder!

Every year in imaging, there are two stretches of seasonality - the Spring starting with Mother's Day and November, starting with Thanksgiving and running through the December holidays. Slowly coming out of the pandemic, the timing is perfect for you to be focusing on Mother's Day, graduations, proms, and Father's Day.

This will be a short post, but think about what parents and grandparents have missed the most. Got it? The answer is family! That makes this the perfect time to remind your clients it's time for a new family portrait! 

And that's only the beginning. Think about what the Class of 2021 has had to deal with this year. Think about proms and the fact that many communities will have limited events. Then, Father's Day rolls around.

All it takes is a call to your lab and asking the question, "So, what's new?" Then kick back and listen. You've got a rare opportunity to be creative and help your clients create an incredible memory of Spring 2021.