Your attitude, not your aptitude, will determine your altitude.
by Skip Cohen
I started this series a couple of months back to help you think through things you could be doing in advance to help make this one of your best holiday seasons on record. But there's one last component that's critical and trumps everything you do in terms of marketing, brand-building, and promotion - your ATTITUDE!
The last two years have been the toughest ever for every business, especially in the imaging world. Nevertheless, I'm hearing great stories from all over the industry about new business coming through, and several photographers are tracking to some of the best sales they've ever seen for the holidays.
When I was in junior high school, the basketball coach had a sign in his office, much like the Zig Ziglar quote above:
Winning is 80% motivation and only 20% skill!
Well, we're coming down to the wire, but there's still time to capture and create more business for 2021, and it all starts with your attitude. Here's a hit list of questions and suggestions to consider:
I'm not minimizing how tough it's been for so many of you this last year, but with the renewed sense of family coming out of the pandemic, there's an opportunity for you to finish the year strong! So don't let complacency drag you down.
Remember, you can't create images that tug at people's heartstrings, if your own heart isn't in it! And, if you're overwhelmed and just don't know what you can still do - then you know where to find me!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.