by Skip Cohen
This will probably be the last post in The Road to Seasonality series. I've done my best to cover so many different things you can be doing to help make this year's holiday season one of your most successful. Sadly though, there are still too many of you caught in analysis paralysis, trying to figure out what to do next.
STOP OVERTHINKING! First, you're only one person - even if you have a staff to help support your business, it still comes down to you. Second, you're better off doing something and being only moderately successful rather than being complacent and going into the holiday season without any marketing plans. Last but not least - remember the definition of insanity - doing the same thing over and over again, but expecting different results.
I wrote a post a few weeks back with a similar theme, but let's take it a step further. Here's a check-off list to work from, and it doesn't matter what you do, as long as you maintain a presence with your target audience and do something!
Here's the bottom line - the future of your business is in your hands! I'm not suggesting it's easy, but nothing in life is effortless these days. Just remember that relationship building is your strongest marketing tool. You've got to be out there and shed the chains of analysis paralysis.
It's November 1 - so what are you doing today to help secure business over the next two months?
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.