"If it weren't for change there'd be no butterflies!"
It's January 2 and for most of you the first day back to work in the new year. Every year most of us go through the same process - We think about the previous year; set goals for the new year and then go to work on how we can make the new year even better. Too often we think we need to make major changes.
Well, maybe that's the wrong approach. Maybe we did everything right last year, but this year we need to expand to a broader audience and offer more diverse products/services. Or, perhaps the product line is fine, but we need to find more ways to reach our target audience.
Let's make 2020 the year to maximize potential...
We spend January 1st walking through our lives, room by room, drawing up a list of work to be done,
cracks to be patched. Maybe this year, to balance the list, we ought to walk through
the rooms of our lives...not looking for flaws, but for potential.
This isn't meant to be a long post, but plant a seed of an idea to think things through before you jump back into expanding and building. What if you change virtually NOTHING between now and next week?
Here's my point - every year is a struggle to grow your business. Some years growth is faster than others, but overall it's the same process. Maybe you need a few days off to procrastinate with one purpose - pat yourself on the back and take the time just to chill. Recharge your battery and then start to look for the potential areas for growth, diversity, and increased brand awareness.
I'm already sensing a great buzz in the industry in the various forums as we kick off a new year. So enjoy a little optimism, relax a little, make up for the time you missed with family and friends last month and then get ready to dig in with the things you need to do to make 2020 one of your best years yet.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.