The MAP Getaway - Building a Stronger Business

Joy Vertz kicked off this year's MAP Getaway with a day of business and marketing.

I've lost track of how many presentations/workshops I've done over the years, but I'll never lose touch with why I love doing them or some of the very special groups I've worked with.

Tuesday morning I presented a three hour program on marketing at Marathon's MAP Getaway. The Getaway is a small boutique marketing conference.

What makes this group so special is their purpose for being here - they're all in search of answers to build a stronger business. They make up a very special community all focused on solutions for increasing sales, improving work flow and efficiency.

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Suzette and Jon creating a live demo of a talking business card

Marathon's Marketing Advantage Program may well be one of the most unique marketing support programs in the industry. It's a monthly subscription program giving you marketing support through your own private facilitator all year long. That in itself makes the program a necessity for most photography businesses, but your monthly fee is essentially "rebated" as needed, being applied to all of Marathon's products!

The MAP Getaway is FREE to MAP members and this year's program brought together some terrific instructors/speakers - Joy Vertz, Chris Wunder, Suzette Allen and Jon Yoshinaga, Maria Sampaio and yours truly. It's a small conference loaded with strong content.

While I got a lot out of all of this year's speakers, I especially enjoyed Suzette and Jon's program, bringing state of the art video technology within reach of everyone's skill set. What I loved the most was the way Suzette and Jon teach. In the image below they demonstrated the technique in making a video business card with Judy Johnston from Johnston Studio in Omaha. Judy was herself inspirational as she shared her passion for memories and family.

Note: I was using a LUMIX FZ300 to capture these images in a relatively dark room. I love its low-light capabilities plus the 25-600 zoom, all packed into 1 1/2 lbs of incredible technology.

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From slide shows, to the Live Portrait App and on to techniques of talking business cards; adding animation to still images and even touching on cinemagraphs, Suzette and Jon gave the attendees outstanding "how to" examples of cutting edge technology in imaging.

Throughout the year Marathon's programs help build stronger businesses. This was my second MAP Getaway and once again the only thing more impressive than the content was the quality of the programming and the enthusiasm of the attendees and staff. Click on any of the images in this post to find out more about the Marketing Advantage Program.

This is your chance to have your own marketing department and still make 2016 a record-breaking year!