“Don’t focus on having a great blog.
Focus on producing a blog that’s great for your readers...
As a blogger, everything that you do flows from understanding your audience
and seeking to help them as much as possible.”
It's Marketing Monday, and we're down to a month and a half left of 2018. A lot of you have already slowed down, acting as if the momentum of holiday orders will carry you through the end of the year. You're surfing through your marketing efforts but just because you might have caught a big wave, doesn't mean it can't be even more significant.
Here's the point, your blog is one of the very best marketing tools you have, but ONLY if it's done right. Do it wrong or take a casual lack-luster approach and it will hurt your reputation, instead of building it up.
And above everything else remember:
Your website is about your business and what you sell. Your blog is about your heart and what you feel. They work together to help define your brand and your role in the community.
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.