Obstacles don't have to stop you.
If you run into a wall, don't turn around and give up.
Figure out how to climb it, go through it, or work around it.
by Skip Cohen
It's Marketing Monday, and almost a year ago, I shared the thoughts behind this post. Sadly, as we come out of the pandemic and things start to improve, there are still too many business owners struggling with where to start first. In some cases, they're genuinely confused, having spent too much time hunkered down from their business.They spent too much time being sad, frustrated, and angry - the result, is that deer-in-the-headlights look.
It's all understandable, but the pandemic has created a unique opportunity for leadership in your community. NOW is the time to step up and make the noise needed to remind people of the importance of memories and getting things back in focus (pun intended).
It's time to step out of analysis paralysis. I want to help you get back on track, and right now, you don't need to analyze anything. Stop worrying about what to do, and simply start taking action. The one common denominator for everyone is questioning the best ways to start getting business back on track.
Best of all - we're coming into Spring seasonality. LIVE graduations are taking place all over the country; Mother's Day and Father's Day are coming up, along with Easter. The importance attached to memories has never stopped - just the ability to capture them. And what's Grandma missed the post during the pandemic? Her family - and that makes the need for a new family portrait even greater.
This isn't meant to be a long, drawn-out "how-to" post this morning, but plant a few seeds to get you to start taking action:
Here's the bottom line - you're the only one who can impact rebuilding your business, but it takes focus. You know how to hold focus with your camera, and now it's time to take an intense look at your business. Everything has changed because of the pandemic, but that doesn't mean business isn't out there!
The pandemic is far from over, but things are improving. The risk and fears that goes along with Covid-19 aren't going to disappear, but there is a greater emphasis on family. And as more people are vaccinated, business is starting to pick up again - you can either be on the sidelines and watch the parade go by, or you can be in it!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.