Make every interaction count, even the small ones.
They are all relevant!
by Skip Cohen
This past weekend we received the new copy of the area's Yellowbook, and it went from the driveway to a quick photograph and into the recycle bin. The only people who I think might use it would be the most senior citizens who aren't computer proficient. And, for them, most of the fonts used are too small to read! When was the last time you looked something up in a book like the Yellow Pages?
That got me thinking about all the ways photographers can stay relevant, and some of the challenges everyone faces.
"If I can see the world through my client's eyes, then I can sell my client, what my client buys."
Staying relevant is about seeing the world through your client's eyes.
No one blog post could hit on everything you should be doing to stay relevant in your community, but you've got to start somewhere. Show your very best images, build relationships with each client and never compromise on the quality of your work or customer service.
Photo credit above: © BillionPhotos.com
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.