Telling a Story in Just Thirty Seconds

 A new interchangeable standard zoom from ultra wide angle to 60mm, lightweight,
​dust, splash and freeze proof, with excellent close-up capability! 

by Skip  Cohen

I don't usually run posts that are exclusively about hardware, but here's what hit me in this thirty-second video from Panasonic's LUMIX team - it's how concise it is. It's all about the new LUMIX S 20-60mm F3.5-5.6 L-mount lens. Besides being an ideal addition to the S1 full-frame camera system, they hit all the key points one after another.

Now, think about how you'd tell your story. I'm not suggesting you can do it in just thirty seconds, but being on point is an art form. Being able to express what's most important to your viewers in any marketing video, whether it's hardware or your services/skill set is an asset to building your brand and business.

Meanwhile, check out the new lens along with the S1 series of cameras. Panasonic's LUMIX tagline from the very beginning has been "Changing Photography," and they've never strayed!

Click on the banner below for information about the LUMIX Full-Frame S Series lineup!