by Skip Cohen
I know the title for this post sounds trite and hokey, but I can't think of a better way to express my thoughts on the state of the industry right now. I get that I'll get criticized, but there isn't a comment anybody can make these days that makes everyone happy.
There are still many of you undecided about going to IUSA in January. The issue holding most of you back relates to information from the media about Covid, new variants, mask mandates, etc. I don't know about you, but Sheila and I don't know what to believe these days. So, we trust our doctor, have had both vaccines and our booster, and if we're going somewhere with a mask mandate, we simply put on our masks - no big deal, just a way of life today.
PPA has done an incredible job doing everything they can to help get our industry back on track. Next year is truly a healing and rebuilding year. The IUSA show, from a financial standpoint, has intentionally been designed to run at a loss. PPA has under-written part of the hotel cost for all of us; they've taken registration cost down to the minimum, and throughout the convention, they're doing everything they can to support the industry we all love dearly.
Here's my point - PPA can't do it alone! The responsibility for a great conference is shared by the hosting organization, the attendees, and the vendors! It's everyone, and that's where teamwork plays such a huge part. It's up to ALL of us to get this industry back on track, and while the host hotel is sold out, there are so many alternatives incredibly close by.
After almost two years of insanity, this is an opportunity to network, share new ideas, expand your skill set and recharge your battery to get your business and love for imaging back on track. So, if you're still on the fence...please plan on joining all of us. IUSA is already over 5000 pre-registered attendees, and this is destined to be one of those shows we're all going to look back on with pride at having been there!
See you at IUSA!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.