SkipCohenUniversity
  • Home
  • SCU Blog
  • Our Podcasts
  • About Us

the SCU Blog

Sunday Morning Reflections: The Challenge of Being Concise

10/6/2013

0 Comments

 
Picture
by Skip Cohen

Years ago I had the privilege of visiting the White House when Senator Howard Baker was President Reagan's Chief of Staff.  Senator Baker was shooting mostly Hasselblad and Nikon and just wanted to talk about photography.  During the conversation we were talking about how a picture really is worth a thousand words.  He told me about a letter he had sent to another Senator once. It started out with:

"I'm sorry this letter is so long.  I didn't have time to write something shorter!"


While the statement itself sounds like a complete contradiction, think about how hard it is to write something concise.  We all use too many words to get to the point.  If it takes more than a paragraph or two to explain something then it's probably too long.

Now, here's a great exercise and it comes in two parts.  First, if you could come up with six words to describe your love for photography what would they be?  Second, look at the "About" section of your website.  Does the description of who you are on your site match up with those six words that describe your love for photography?  And, are you able to do it in two paragraphs or less?

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    RSS Feed

      Sign Up for Our Newsletter!

    Subscribe to Our Newsletter
    Picture
    Click to view in Lightbox
    Picture

    Our Partners

    Picture
    Picture
    Picture
    Picture
    Picture
    Picture
    Picture
    Picture
    Picture

    "Why?"

    Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.

    Categories

    All
    Beyond Technique
    Beyond Techniques
    Business
    Customer Service
    EDU10
    Excire
    F64 Lunch Bunch
    Faculty
    Fast Food Friday
    Guest Post
    Humor And Sarcasm
    In The News
    Lessons Learned
    Lighting
    Luminar
    Lumix
    Marketing
    Mark's Corner
    Mind Your Own Business
    Miscellaneous
    Motivational
    One Step At A Time
    Photodex
    PhotoShelter
    PhotoTexting
    Platypod
    Podcasts
    Profoto
    Sales
    Search
    Skylum
    Social Media
    Sunday Morning Reflections
    Tamron
    Tamron Recipes
    Technique
    Throwback Thursday
    Wedding Photography
    Westcott
    Why?

Categories​

Business
Marketing
Technique
Sales
Fast Food Fridays
​

Podcasts

Tamron Recipes 
Beyond Technique
Why?
Mind Your Own Business
Pro Photographer Journey

 Partners

Tamron
PhotoTexting

​Lumix

Marathon Press
​Platypod
©  2019 Skip Cohen University
  • Home
  • SCU Blog
  • Our Podcasts
  • About Us