"I" is the smallest word in the dictionary. Don't make it the biggest in your vocabulary.
It's a typical Sunday morning, and while today's post will be off track from business and marketing, it's not out of line with something we all go through at some point.
A few weeks ago Sheila asked me why we were going to WPPI. She loves the show, but having recently moved into a new house and having good friends coming for a visit right after the show, leaving meant ending our move-in momentum. We're two type A personalities and we've worked hard to unpack and complete a long list of challenges everybody faces when they move.
Every time she asked, my answer was, "I need to be there," or "I haven't missed a WPPI in thirty years," or "I have meetings scheduled." Notice a trend? There were way too many "I''s." The truth is, while I love the show and it represents a significant chapter in my life, she got me thinking about why I was going. The trip was being driven entirely by my ego.
It took me a week to wrestle with the concept of not going, but the truth is, my world isn't coming to an end because I'm missing WPPI. The meetings I had scheduled were moved to ShutterFest in April, where I'm teaching again this year. While I'll miss walking the show, this year's convention is going to be very different - the show has moved to the convention center, something we managed to avoid in all those years at WPPI/Rangefinder. Because of this, there is no central hotel "hosting" the show. Throw in a few other changes and it's going to be a different kind of WPPI this year, but that doesn't mean you can't get the most out of the trip.
Here are six tips to follow with EVERY convention/trade show you attend:
There it is - six solid tips to get the most out of WPPI. Make it a learning experience focusing on building your strengths in imaging technique and business. And, check out a few of the SCU partners who are all doing some cool things at the show this year:
So, while we're missing this year's WPPI show, we'll be there in spirit and wish all of you safe travels and plenty of time with friends and the opportunity to build your network!
And speaking of networks - the most important people in your network are your family and closest friends. Enjoy the day. Go for those long therapeutic hugs and let them know how much you appreciate them!
Happy Sunday everybody!