A storm followed by some serious rip currents combined with the number of people in the ocean is an obvious link to stupidity. However, the benefit is that it got me thinking about the signs in sales/marketing so many of you ignore.
"If you always do what you’ve always done, you will always get what you’ve always got."
From Tony Robbins to Mark Twain, there's a list of people who get credit for that line, but the importance is how it's translated. So many of you want to grow your business, but you don't want to change the process. You keep doing the same old things, but anticipating different results!
Let's start with your website and blog.
Relationship building is your strongest marketing tool!
What good is working to create the greatest images of your life if nobody knows who you are?
There's a lot more to building brand-awareness. This is just one "seed-planting" post to get many of you thinking about things you've been ignoring. You might not have a sign on your desk suggesting your complacency is creating a marketing rip tide, but if you're disappointed in your business that might just be your warning.
But here's the best thing about being an artist - everything is fixable!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.