“Your customers won’t love you if you give bad service, your competitors will.”
by Skip Cohen
So many of you could do a better job when it comes to Customer Service basics. That quote above says it all; stop helping your competitors!
It's Marketing Monday, and after a recent battle with an online sales company, the importance of Customer Service is fresh on my mind. The only silver lining is that each bad experience I have, becomes the foundation to remind you about one of your best marketing tools, providing outstanding service.
There's no need for this to be a long post today. The basic ingredients for providing excellent Customer Service couldn't be easier to remember:
Obviously, the quality of the services/products you're providing has to be outstanding, but don't underestimate the power of offering a great experience for your clients as well! It's one of the most powerful tools you have to separate your business from the competition.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.