by Skip Cohen
An overloaded corner of a Koi pond is great to watch at feeding time. The Koi are beautiful to look at, but that's as far as it goes. They're decorative carp, bottom feeders who simply fight over food, but the photograph makes a point because that's what so many of you are doing.
The pandemic has created some unique opportunities for artists brave enough to think outside the box. The big question is, how are you going to make yourself and your work different?
Ninety-nine percent of the failures come from people who have the habit of making excuses.
George Washington Carver
So, how about you stop making excuses? Stop blaming the pandemic for the drop in business, even though it's true. It's time to start looking at ways to make yourself stand out in the community.
The bottom line, this Marketing Monday, is straightforward: STOP MAKING EXCUSES! I'm not minimizing how difficult it is to rebuild business now, but doing nothing will get you just that - nothing! However, there's been a giant paradigm shift in so many things that previously built your business's foundation. Along with your target audience's needs, the rules have all changed.
But nothing happens if you don't get yourself out there and stop being content with being a beautiful Koi!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.