by Skip Cohen
It's Marketing Monday, and we're getting down to the wire on things you can do to build a stronger business during Spring seasonality. Mother's Day, graduations, proms, and Father's Day are all on the horizon, and time is no longer on your side for planning.
But what is on your side is communication with your target audience. You've got the ability to plant those seeds of ideas with your social media presence, phone calls, personal contact, and simply utilizing your greatest marketing tool - continuing to build your relationships with your clients.
Here's the bottom line - this is an exciting time to be involved in any aspect of imaging. There's never been a greater sense of family in the world, but if you sit and wait for business to knock on your door, you'll miss so many opportunities.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.