by Skip Cohen
Sound Advice is about short mini-podcasts to give you ideas on building a stronger business and making this year's seasonality the best. And with the holidays ramping up, you have so many opportunities to increase revenue this year.
From regular ongoing specials to the upcoming Black Friday and holiday promotions, consumers everywhere are tuned into special limited-time offers. But there's a challenge for photographers - if you just discount, you turn prints into commodity items and erode the value of the finished product as well as the experience of working with you.
And if you're stuck, you know where to find me. I won't always have all the answers, but I've got a bunch of knucklehead friends who will!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.