Sound Advice: Value-Added Ideas for Upcoming Promotions

by Skip Cohen

​Sound Advice is about short mini-podcasts to give you ideas on building a stronger business and making this year's seasonality the best. And with the holidays ramping up, you have so many opportunities to increase revenue this year.

From regular ongoing specials to the upcoming Black Friday and holiday promotions, consumers everywhere are tuned into special limited-time offers. But there's a challenge for photographers - if you just discount, you turn prints into commodity items and erode the value of the finished product as well as the experience of working with you.

​And if you're stuck, you know where to find me. I won't always have all the answers, but I've got a bunch of knucklehead friends who will!