Sound Advice: Reaching Your Target Audience

What good is creating the greatest images of your life, if nobody knows who you are?

by Skip Cohen

​It's Marketing Monday and the perfect time to give you a long list of things you can do to expand your reach and hit your target audience. Today's Sound Advice is a little longer than usual, but there are twenty different paths I'm sharing. Each one will help you weave a web around your target customer. The more of these you implement, the stronger consumer recall will be for top-of-mind awareness of your presence as a photographer.

The best thing about all of these suggestions is that none of them are rocket science. They're not hard to implement, although some are more complicated than others. The point is, you snooze - you lose. You've got the 2022 holiday season ahead to make this one of the very best!

​The truth is, marketing is marketing, and each spoke of the busy illustration above has a unique role in building brand awareness...for ANY business. No one post or sound bite could cover everything out there, but you know where to find me if I can help.