Sound Advice - Don't Be a One-Trick Pony

by Skip Cohen

I'm hoping most of you are busy starting to fulfill holiday orders – but that doesn't mean you can't still think about your immediate future. All I want this Marketing Monday is to get you thinking about one of the most essential building blocks you can have for your business…diversity in your skill set.
 
Think back to the height of the pandemic – when events were all canceled, people were paranoid about virtually everything – and we all hunkered down. Now, think about your plans if God forbid we ever have to deal with this kind of crisis again.

It's a short sound bite today, but worth thinking about. With IUSA coming up in January and more conferences and workshops on the horizon, whether LIVE or online, what will you do to expand your skill set? Growth only happens outside your comfort zone. In today's ever-changing environment, one-trick ponies miss so many opportunities!