by Skip Cohen
I'm hoping most of you are busy starting to fulfill holiday orders – but that doesn't mean you can't still think about your immediate future. All I want this Marketing Monday is to get you thinking about one of the most essential building blocks you can have for your business…diversity in your skill set.
Think back to the height of the pandemic – when events were all canceled, people were paranoid about virtually everything – and we all hunkered down. Now, think about your plans if God forbid we ever have to deal with this kind of crisis again.
It's a short sound bite today, but worth thinking about. With IUSA coming up in January and more conferences and workshops on the horizon, whether LIVE or online, what will you do to expand your skill set? Growth only happens outside your comfort zone. In today's ever-changing environment, one-trick ponies miss so many opportunities!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.