"The mind is a wonderful thing. It starts working the minute you are born
and never stops until you get up to speak in public."
by Skip Cohen
The pandemic has changed all the rules for so many different activities, especially public speaking. While overall things are more restricted, social media has given EVERYBODY the ability to become a presenter. At the risk of this sounding like a rant, I'm tired of people offering to help you build some aspect of your business or life who simply think they have something to say because they're online!
This isn't a new topic for me to write about. Over the years, I've probably written a half dozen posts and articles on the subject, but with so many people thinking it's time for them to teach, it's time to post a few reminders.
Whether you're online live, pre-recorded, or going back to the "old" days and presenting at a conference, NOTHING has changed in what your audience expects!
Baby steps! I've met so many artists over the years who have a great message to share, but they want to start at the top as a keynote speaker, often because they have a huge fan base in social media. Having a great fan base is terrific, but they've joined your program to hear what you have to share and learn something.
Unlike a live audience who will stay seated through even the worst presentations, online, if your style would put a rock to sleep, people will simply leave. There are no rules for being a great audience when everyone is hidden behind the anonymity of their monitor. So, don't rush the process and start by speaking to smaller groups and then build momentum. There's nothing worse than watching a potentially great speaker crash and burn because they simply weren't prepared.
“Don't wait for a huge platform before you give of your best performance”
Bernard Kelvin Clive
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.